A pick-your-own operation is a farm where customers may go to pick, cut or choose their

own product out of the field. Also called u-pick, cut-your-own or choose-your-own, this

type of enterprise is a direct marketing choice for farms. It is an opportunity for customers to go directly to a farm which is part in the growth of agrotourism. Consumers get a greater sense of connection to their food and perception of self-harvested crops as affordable and high-quality.

 

Farmers have the advantage of the reduced need for product harvest and handling labor, and lower equipment costs.